The challenge of inserting the cultural movement of games in Ceará’s economy and culture is proportional to the prospecting of public bidding to foster production and research in this field. Although expensive, Ceará already recognizes the pioneering separation of Games from the Audiovisual and Digital sectors.
Thus, it is notable the impracticality of the public bidding in question that allocates R$ 500K to several areas, so we deduce that these values of the public bidding reflect the fragile importance that is given to the games sector. It is worth mentioning that the gaming market has been developing progressively in contact with the departments, but government support is needed for this growth to be constant.
One of the most effective ways would be to make viable public biddings within what is expected for this segment, to have more incentive in the dialogue for the elaboration of structuring policies for projects. Other ideas discussed included proposals to simplify the categories in order to facilitate future calls for proposals and facilitate the release of resources, as well as to encourage that the calls for proposals should focus on attracting and training people and only then on production.
In summary, the games market is an expanding consumer market, with great potential, increasingly gaining strength with the emergence of quality games and international projection, consolidation of studios that survive the end of initial projects and the formation of an identity in the Brazilian economy.
The specialized events grow every year, regardless of crises that affect Brazil and the world, in other words, these public policies for games are the result either of pressure from specific groups, such as studios and companies, or of the action of governmental actors that are enthusiastic about this market.
This shows us that the games industry, although composed of several segments of its own, has a vital part of its implementation in policies based on improvised solutions, as palliatives of a solution that will only be structured and consolidated in the future. These somewhat improvised solutions come from the construction of specific and seasonal funding public bidding, without effective monitoring of results.
And these small promotion peaks, by themselves, can create an amorphous market, without structure and support, and succumb local production to the codependency of public funding. Allocating a portion of the profits from the sale of foreign-owned games may even finance local productions, but it is not enough to build a complete production chain in the long term.
The construction of these public initiatives that recognize the production chain as a whole still needs to be made possible and, in order to have strong bases and economic structure, it must come together with incentive policies for the production of content aimed at the segment and professional training.
