Business Intelligence is essential to have a broad view of any market or to understand the real needs of a specific target audience through concrete data analysis. Too cool, isn’t it?
But it is not enough just to find data already available out there to fully understand the needs of the customer and the market. It is necessary to go further! It is necessary to identify the reliability of sources, the relevance of those data for the study being carried out and, above all, know how to analyze, process and treat all types of information to which one has access. In a world full of fake news and advertising trying to pass for solid data this is quite a challenge!
The Business Intelligence professional has a fundamental role in the launch of any product, whether in a totally new market or a market in which the company is already used to operating. It is extremely difficult to have predictability in the launch of any product, especially games, and that is why it is very important nowadays to have a network of well-founded and processed data to ensure a successful launch.
The process of making money from games goes far beyond the quality of the game itself, despite its obvious importance to the product’s success. This process actually starts in what I like to call preparing the ground for your product. You need to know where you are going in the games market (which can be very tricky, with infinite variables!) and the result of a good Business Intelligence work is capable of providing both a map to where you want to go and a compass for you don’t get lost on the way to your goal.
With reports made by Business Intelligence analysts it is possible to make decisions with greater confidence, since they will be based on solid data about the market in general. The positive results of a good Business Intelligence work can be felt in several spheres of a company, from offering greater clarity about the market in which it operates to even enabling greater efficiency in the marketing investment.
Read all our Business Intelligence Posts
GamePlan’s Business Intelligence team is made up of professionals from the gaming area, with vast experience in the segment. We are ready to meet and mainly understand the needs of each client and we treat each case individually, without pre-established recipes. GamePlan molds all its consulting efforts according to the needs of each client, not the other way around.
